Is the free plan really free?
Yes. The simulator, the dashboard builder, and the local MCP server are free to run locally, forever, without paying anything.
What does the $5 Cloud plan add?
Two things: cloud sync of your local results so you can pick up where you left off on any device, and room for unlimited products and companies instead of a single local one. It's a convenience layer on top of the same free engine.
Where does my data live on Free?
On your machine. The free app stores your product and dashboards locally, so your pricing numbers don't leave your device unless you export them or turn on Cloud sync.
Can I model more than one product without Cloud?
The free local app focuses on a single product with unlimited dashboards. Modeling multiple products and companies side by side is part of the Cloud plan.